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About Us - The Beginning of HQOX

As a boy, I loved life, school, and friends. I had a somewhat frail body so whatever I could read about health, diet, exercise; I used to create a fitness program for myself and friends. First I started in my garage and then when there were too many of us, we moved to the local YMCA! We had found the ability to gain strength, overcome the seeming inadequacies of the body. We found new alternatives like this that opened a world of discovery and the power of making choices for ones own benefit.

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One of the first natural foods supermarkets, sourcing natural and organic herbs, botanicals, spices, teas and grains.
Began fresh herb farming in California, experimenting with organic methodologies.
Considered the “Fresh Herb” experts and had pioneered the fresh herb category in supermarkets.
Started to convert processes to organics, expanded with a full line of high quality dried herbs. Developed unique growing and drying techniques.
Expanded to full herb and spice line, began to travel globally and transition farmers to quality organic methods.
Created the first 100% organic line of herbs and spices in North America.
Eliminated all conventional products and sales. Became the first 100% Organic Ingredient Company. Bring Jay Fishman in as partner to build sales department.
USDA creates “The Organic Rule” and we are noted by the industry as the source supplier of Organic Ingredients.
We establish an effective quality control dept., and become the main supplier to the major food companies as more enter the organic food industry.
We established highest national quality certifications and supply the top selling seasonings in the leading big box chain.
Fully established flavor solution and re-engineering dept.
Bring Raju Boligala in as partner to manage the company, and take to the next level. Purchase Herb Trade, leading organic tea supplier, and merge companies in Reno.
We focused the company on being the customer centric organization with the total commitment to sustainability and authenticity of organic products. HQO BV (Europe) established.
Built out a full supply chain team and expanded grower partnerships in 46 countries, established complete food science dept., greatly enhanced quality with high marks from SQF Quality Certification.
Began our expansion and upgrade of facility, processing and consumer products co-packing.
We continue to support our grower partners worldwide, develop our employees and food safety, nurture the team culture and drive decisions every day to be of great service to our customers. We continue to passionately live our values as a fiercely independent company.